Christmas Gift Guide

With independent shops outnumbering national retailers, two shopping centres housing the top high street brands, endless boutiques and unique market stalls hidden within medieval streets, Shrewsbury has something for everyone on your Christmas present list.

Working with a photographer and a graphic designer, this was my first project as an independent consultant for the Shrewsbury BID. Over the course of 2 weeks, I gathered items and information, wrote copy, and created flatlays to photograph over three days.

This project was a quick turnaround, but a huge success. With 250,000 copies printed, the Gift Guide was so popular that we had to put another print order in. The National retailers with items included, such as Marks and Spencer, reached out to compliment the guide, and most sold out of the items we featured.