Wild Cop

Wild Cop was an idea pitched to Shrewsbry BID as a way to entertain and improve morale on the main road into the town, while road works were taking place. These huge fibreglass animals were installed, as well as activites around the area, an activity booklet, and window dressing empty windows along Wyle Cop. News outlets were attracted to the area and a social media competition was run alongside it.

Wild Cop social media graphic with hippo and dates.
View from the bottom of Wild Cop with bear, elephant and zebra.
Alice Northrop sat on the giant fibreglass gorilla at the top of Wild Cop.
The fibreglass lion and hippo on Wild Cop with branded banners.
BBC film crew filming the zebra on Wild Cop.
BBC film crew filming outside Vinterior on Wyle Cop for the Wild Cop event.
Fibreglass baby elephant on Wild Cop with window display in the background.
Fibreglass zebra on Wild Cop with branded barriers and window display in background.
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