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Alice Northrop

Creative Direction

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Royal Wedding Outdoor Screening

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

Event management and social media management of an outdoor screening of the Royal Wedding at St Alkmunds Church in Shrewsbury for Shrewsbury BID: Alice Northrop.

Hundreds of people attended to watch the wedding, and the feedback was extremely positive.

Free ice cream was provided between 12pm- 1pm, and surrounding businesses benefited from increased trade.

Social media engagement increased dramatically for the client over the weekend and with the follow up posts and photography, creating a real buzz and increasing the client’s visibility.

A selfie frame was designed and produced to increase crowd engagement, and a gazebo with the previously produced client’s literature was put up.

 View of St Alkmund’s church grounds with big screen and branded deckchairs.
 View from Bearsteps Cafe of the audience at St Alkmund’s Church watching the Royal Wedding on the big screen.
 The big screen at St Alkmunds Church displaying the Royal wedding, with Alice Northrop, a policeman and ice cream cart in the background.
 Charlotte Hill and Alice Northrop with ice cream and Original Shrewsbury t-shirts.
 The crowd watching the royal wedding of Prince Harry and Meghan at St Alkmunds Church in Shrewsbury.
 Alice Northrop and Charlotte Hill in the Royal Wedding Selfie Frame.
 View over the audience watching the Royal Wedding on the big screen at St Alkmunds Church in Shrewsbury.
 Alice Northrop taking a photo of three women in a selfie frame at the Royal Wedding screening.
 Three invites to the Royal Wedding Screening in Shrewsbury.