Working as part of Infinity Shrewsbury to support Shrewsbury BID.
Copy writing and design direction of Shrewsbury’s Passport of Independents for Shrewsbury BID: Alice Northrop.
Once all businesses had been organised and agreed on, copy was written for all, keeping to a strict 50 characters per business. Tags were created to best cover businesses in the town, and then all businesses were visited personally for approval and feedback.
Introductory copy was written, along with competition copy, and the design and layout was agreed on.
A competition to win shopping vouchers by visiting the different areas in the passport and making a purchase has been run alongside distribution using a stamp system. Stamps were designed and made, with a different colour ink for each area of the town. These were then distributed to all businesses featured in the passport, as well as copies of the passport.
25,000 copies were distributed to businesses, and 50,000 to residents within a 30 minute drive of Shrewsbury.