Working as part of Infinity Shrewsbury to support Shrewsbury BID.
Concepts, design and photography direction, styling, installation management and PR by Alice Northrop
The client’s brief was to cover a recently vacated unit on a prominent shopping street in the centre of Shrewsbury.
After producing several designs for a stand out window display, a design that tied in with Shrewsbury’s intrinsic links to Charles Darwin was decided on.
The styling of the mannequins took place in a local Shrewsbury menswear business.
A social media competition accompanied the display to engage consumers.