Working as part of Infinity Shrewsbury to support Shrewsbury BID.
The client wanted to do something high impact over the half term break, on the closed section of Wyle Cop in Shrewsbury. The aim was to attract more people to the town and remind people that the area was still open, despite the ongoing road works.
The installation of six life-sized fiberglass animals including a bear, a gorilla, a lion, a zebra, a hippo and a baby elephant, transformed Wyle Cop into ‘Wild Cop’ for two weeks.
A vacant shop unit was transformed into a rainforest, with activity books to keep children entertained.
Banners, branded barriers, window stickers and A boards were also designed and produced.
To accompany the event, a comprehensive PR plan was put into place, and coverage was gained on national news, as well as an abundance of publications and websites. The response on social media was incredible, with #wildcop trending.